Perhaps the catchiest is that of Malmö, Sweden, which is called "No More Ridiculous Car Trips." This multifaceted campaign aims to influence how people choose to travel for short vehicle trips. According to official statistics, half of all car trips within the city of Malmö are shorter than 3 miles (5 kilometers), and about one-third are shorter than 1.9 miles (3 kilometers), distances that can be covered easily on a bike.
It gets better:
To promote the campaign, Malmö offers bicycle maps, brochures, and competitions to select the most ridiculous car trip (the winner receives a free bicycle), and posts decorative banners around town. The city also holds staged events such as having a group of cyclists ride the streets at rush hour and provide car drivers stuck in traffic with information about bicycling. Malmö also is trying to reduce the number of motor vehicle trips the city staff makes. On the day the scan team visited, the city launched a bicycle sharing program for municipal employees to use during the workday. Malmö staff took the scan team members on a bicycle tour of the city's innovative facilities.
I think if I handed out flyers to stuck drivers during rush hour in Baltimore I might be punched in the face!
Anyway, more pictures of what Malmo is doing here in this pdf.
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